Resume

• •Architected Customer Membership feature serving multi-brand e-commerce sites, developing full-stack features including QR code-based membership passes, real-time offer activation/deactivation and GraphQL API integration.
• •Refactored feature flag system to Vercel Flags SDK, reducing middleware latency through intelligent precomputation and enabling A/B testing at scale across multiple deployment environments.
• •Established automated E2E testing pipeline using Playwright and GitHub Actions with deployment-event triggers, creating reusable workflow components that reduced manual QA time and improved deployment confidence.
• •Improved Apple Pay Express checkout flow with payment status polling, retry mechanisms and comprehensive error handling, improving conversion rates.
• •Improved event-driven analytics infrastructure integrating Segment CDP with server-side tracking for checkout funnel, ensuring data accuracy for business intelligence.
• •Enhanced error tracking and monitoring by implementing structured logging with Sentry, improving incident response time and system reliability.

• •Developed initial Proof of Concept of AI-driven 'Discovery Session' using Convex Database and Convex Agents. We will use the PoC to test the hypothesis the specific human-conducted coaching method is replaceable with an AI-assisted tool.

• •Implemented the redesigned navigation and category pages, enhancing usability and user engagement.
• •Implemented Algolia-powered search and category pages, improving content discovery and conversion rates.
• •Built a real-time data pipeline linking Sanity CMS with Algolia, ensuring consistent and up-to-date website content.
• •Prototyped an AI-driven size guide to recommend clothing sizes based on user measurements, boosting conversion rates.
• •Mentored mid-level and junior developers.

Building AI-powered business systems that cut operational costs and automate manual work for companies across Europe.

• •Deliver custom AI automation solutions for e-commerce and insurance
• •Build business software that reduces costs and improves efficiency
• •Modernize outdated systems without disrupting operations
• •Provide technical strategy and full-stack development

• •Initiated the development of the scalable Māia platform from scratch as lead engineer. Māia is a whitelabel insurance platform built in Typescript, Next.js + React, Redux + RTK-query and Tailwind CSS + Framer Motion which is used by hundreds of customers.
• •Improved operational efficiency with the first version of an AI-based claim handler to collect and analyze insurance claims.
• •Established rigorous QA practices using Jest and React Testing Library for Unit Tests + Integration Tests and Cypress for End-To-End tests, ensuring a dependable and high-performing platform.
• •Implemented CI/CD pipelines with GitHub Actions, accelerating feature rollout and maintaining a seamless development process.
• •Integrated GA4 and GTM to enhance marketing strategies and elevate user engagement.
• •Translated Figma design system components into Storybook stories, ensuring consistent and intuitive design implementation.
• •Applied micro-animations with Framer Motion, leveling-up the overall UI/UX and creating a more engaging platform.
• •Mentored a platform team of designers, lowcode developers and front end developers, translating strategic goals into actionable features and fostering an innovative culture.
• •Led the technical strategy, guaranteeing the best user experience and operational efficiency.

• •Led migration from JavaScript to TypeScript, enhancing scalability and operational efficiency
• •Implemented robust and scalable architecture with latest Next.js, React and Tailwind CSS
• •Ensured long-term platform viability through modernization

• •Led dynamic team of 35 professionals in technology, consultancy, sales and project management
• •Developed and executed recruitment strategy, successfully growing workforce aligned with organizational goals
• •Served as Field Manager, cultivating team growth through coaching, performance reviews and team-building
• •Managed customer relations from scale-ups to enterprises, delivering staffing solutions and project definition
• •Engaged in Technical Partner Management with Google Cloud, achieving key performance targets

• •Engaged with diverse end-customers including Philips, Canon, Gemeente Amsterdam, Irdeto and others
• •Served as front-end consultant, optimizing user experiences and interface functionalities
• •Configured and implemented Google Search Appliance, integrating APIs within websites, portals, CMS and DMS
• •Played pivotal supporting role in (pre)sales through impactful demos and PoCs
• •Delivered compelling technical presentations, converting leads into satisfied customers