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Resume
13+ years delivering AI automation that cuts costs and drives measurable business results
Experience
Senior Frontend Engineer
Frasers Group (via Lab Digital) (Utrecht, NL)
- Refactored Feature Flag system to use Vercel's Flags SDK
- Implemented serverside Optimizely product recommendations
- Built Customer Membership area on multi-tenant platform
Full Stack Engineer
MR MARVIS (Amsterdam, NL)
- Shipped redesigned navigation removing UX friction, boosting engagement
- Built Algolia-powered search driving 25% conversion increase
- Architected real-time sync pipeline between Sanity CMS and Algolia
- Reduced return rates with context-aware sizing agent based on user measurements
- Mentored mid-level and junior developers
Freelance Full Stack AI Engineer
SDKode (self-employed) (Amsterdam, NL)
Building AI-powered business systems that cut operational costs and automate manual work for companies across Europe.
- Deliver custom AI automation solutions for e-commerce and insurance
- Build business software that reduces costs and improves efficiency
- Modernize outdated systems without disrupting operations
- Provide technical strategy and full-stack development
Tech Lead
Māia (Rotterdam, NL)
- Shipped scalable white-label insurance platform serving hundreds of customers
- Built platform with TypeScript, Next.js, React, Redux + RTK-query, Tailwind CSS + Framer Motion
- Built agentic claim processor that cut human toil by 60% through automated analysis
- Established rigorous QA practices using Jest, React Testing Library and Cypress
- Integrated GA4 and GTM for data-driven optimization
- Mentored platform team of designers, lowcode developers and frontend developers
Fullstack Engineer
ROUTINELY (Amsterdam, NL)
- Led migration from JavaScript to TypeScript, enhancing scalability and operational efficiency
- Implemented robust and scalable architecture with latest Next.js, React and Tailwind CSS
- Ensured long-term platform viability through modernization
Managing Director
Incentro (Utrecht, NL)
- Led dynamic team of 35 professionals in technology, consultancy, sales and project management
- Developed and executed recruitment strategy, successfully growing workforce aligned with organizational goals
- Served as Field Manager, cultivating team growth through coaching, performance reviews and team-building
- Managed customer relations from scale-ups to enterprises, delivering staffing solutions and project definition
- Engaged in Technical Partner Management with Google Cloud, achieving key performance targets
(Managing) Consultant
Incentro (Utrecht, NL)
- Engaged with diverse end-customers including Philips, Canon, Gemeente Amsterdam, Irdeto and others
- Served as front-end consultant, optimizing user experiences and interface functionalities
- Configured and implemented Google Search Appliance, integrating APIs within websites, portals, CMS and DMS
- Played pivotal supporting role in (pre)sales through impactful demos and PoCs
- Delivered compelling technical presentations, converting leads into satisfied customers
Education
Generative AI
Google Cloud
Generative AI
Microsoft
Sales Management
Nyenrode Business University
Entrepreneurship Masterclass
Erasmus University Rotterdam
Senior Consultancy Skills
At Present
Business Information Management (minor)
Hogeschool Utrecht
Informatics (bachelor)
Windesheim Flevoland
Skills
13+ years helping businesses gain competitive advantages through automation. Here's what I deliver.

Expertise
AI & Automation
Custom Software
Technical Strategy
Tech Stack
🤖AI Tools
Convex Agents, Vercel AI SDK, OpenAI, Gemini, Nano Banana, Claude, LangChain, LlamaIndex, Firebase Genkit, RAG Pipelines
🧑💻Frameworks
Next.js, React, Better Auth, Autumn, NestJS, Express
💻Languages
TypeScript, Node.js, Python
📜Databases
Convex DB, PostgreSQL, Redis, Firestore
Automate expensive manual work. Build systems that give your business a competitive edge. Make AI actually useful, not just a buzzword.